Why WOM?
Word of mouth is the voice of the customer: a natural, genuine, honest process, with people seeking advice from each other – consumers talking about products, services, or brands they have experienced.
The leader in word of mouth marketing.
HealthTalker was founded in February 2007 with the vision to create custom word of mouth (WOM) marketing solutions for the pharmaceutical and biotechnology industry.
After working in the pharmaceutical industry for 13 years, Founder and CEO Andy Levitt was familiar with the challenges companies face in influencing consumer behavior with the regular mix of direct to consumer (DTC) programming. He recognized that there was need for a solution that would tap into the power of consumer conversations, especially given the ever-growing challenge of earning patient attention and trust through traditional media channels.
Today, HealthTalker is in its fourth year of business. HealthTalker has been creating customized word of mouth marketing programs across a range of therapeutic categories for companies including Pfizer, Novartis, Merck, Allergan, Genzyme, Alkermes, Auxilium, EMD Serono and Shire. The conditions may vary, but the results are consistently the same — engaging consumers to effectively and authentically spread the word to people they know.
HealthTalker is widely recognized as the industry leader for word of mouth programming in the pharmaceutical and biotechnology industry, and is a proud member of the Word of Mouth Marketing Association (WOMMA). As a member, HealthTalker is committed to building a prosperous word of mouth marketing industry based on best practices, measurable ROI, and ethical leadership. We support WOMMA’s Honesty ROI and pledge to set an example of high ethical standards for word of mouth marketing, striving for transparency and honesty in all communications.